Good Ash Wednesday, are you ready for lent? Are you cleansed of your sins? Did you take the ash cross on your forehead? Have you at least made a fasting pact for the next 40days. All questions to reflect and answer in your own time but for now you are here on my blog because you clicked on my link shared on FB or you were curious about the weird title of this blog post. Today the post is about people seeking to either quit their job and find creative ways to make money out of an online business or people like my self just wanting to learn some additional stuff that can be beneficial to being an aspiring entrepreneur. The podcast I will be listening to today is from sidehustlenation with Nick Loper and the person he will be interviewing is Bryan Harris of which is a site dedicated to help people change their business with a formula of step by step guides. He has been on many other podcast shows but I decided with the limited time I have to choose the shortest one with the most valuable content Bryan is willing to share.
Here is the podcast link – http://www.sidehustlenation.com/how-to-quit-your-job-this-year/
- Steps for quitting your job in 2015 – 3:47
(4:46) Step 1 Identify a problem to be solved
(6:46) Step 2 Re-engineer your solution to that problem into a service
(8:47) Step 3 Choose ONE person you want to work with
(11:43) Finding a problem to solve when you have a unique skill
(13:48) Another example of selling based on being specific
- If you don’t know want you want to offer? – 15:39
- Step 4 How Bryan pitches to clients – 16:37
(17:51) Relate to something they already done
(18:27) Establishing your reputation
(21:08) Show them your work
(23:44) Run down of all the steps in another example
- From providing a service to selling a digital product – 28:30
- Step 5 Give them a must have Experience for free – 30:31
- Final tips – 33:18
Key Points Taken
Steps for quitting your job in 2015 – 3:47
Bryan’s number one goal was to leave his day job in 2013, didn’t matter what it was just the quickest way out. The 3 options he had for making money online were:
1) Sell advertising on a site which has a lot of traffic.
2) Offer a product for example a course, a physical product like a book, crafts etc.
3) Offer a service.
To him offering a service is the quickest way to make money, because you don’t need any resources only thing you need is a solution to a problem that you can fix.
(4:46) Step 1 Identify a problem to be solved – What Bryan did was offer video content for popular marketing blogs, he first did it for Neil Patel the owner of quicksprot. He loved Neil’s content and realized that he didn’t have videos on his blog and offered to fix that for him. He took one of his popular infographics from Neil’s other site kissmetrics turned it into a video and gave it to him.
(6:46) Step 2 Re-engineer your solution to that problem into a service – Bryan read a blog post about how to increase your twitter following, the key concept was to follow people and a percentage of the people you follow will follow you back. Also people tweets that you favorite will follow you as well, once you do that over and over and over again your following will go up. So Bryan did it as an experiment and built up about 6 – 7000 thousand followers, then he began to offer it as a service. Take a pain point and offer to fix that pain point for a person, for example the skyscraper technique teaches you how to increase your search traffic through back linking and one of Bryan’s friends began offering it as a service to everyone who had shared that post on social media. Basically he is just doing the steps in that blog post for people.
(8:47) Step 3 Choose ONE person you want to work with – Using a site named topsy can help you see how far your blog posts have reached through sharing socially. In the case of the story he got his service shared to people and now there is opportunity for more customers to reach out to for the chance of doing it for them. What this essentially comes down to is most of the work is done for you, as in the person you learnt the technique from is a reputable figure on the internet. So all you are doing is providing the tedious practice that customers aren’t willing to take the time to do themselves.
(11:43) Finding a problem to solve when you have a unique skill – Using Buzzsumo in this example Bryan shows if you are a copywriter you can look for problems by searching for key words (how to posts about copywriting). He chose a post 51 questions to optimize every element of your online copy, he then would then see what is the most popular one is and offer it as a service. So in the end you are still offering your copywriting but being very specific.
(13:48) Another example of selling based on being specific – Writing landing pages for premium courses that are selling for over $1000 dollars is a much easier sell. Reason being you are looking for clients who have $1000 dollar courses that need to advertise on a website. Audit their sales page and offer to rewrite it for them. So look for a broad skill by looking on a popular blog site that’s teaching a skill you can learn.
If you don’t know want you want to offer? – 15:39
Find a popular how to article that teaches something that resonates with you and offer that service as the starting point. Use as a 90 day objective find all the clients you can, at the end of it if its working for you continue, if it’s not find something new.
Step 4 How Bryan pitches to clients – 16:37
Make sure you give first before you ask, in the initial email with any customer you offer something that is free and beneficial to them. Bryan shares sample email for Hubspot and then explains:
(17:51) Relate to something they already done – Ensure you reference something they have done and how you admire it, this is key because if you come across just looking to get something out of it initially you seem disingenuous. Also if you are able to read something on their site and actually tried it out, it proves further interest in what they are contributing.
(18:27) Establishing your reputation – Establish a 3rd party validation of your reputation by calling on the person on the article you about to pitch or if you have past work to show share it with them.
(21:08) Show them your work – Do proposal of what you can do for their benefit, showcasing how you would go about it and how the end result will look. Bryan gives the example of a guy who pitched to him how he can optimize his WordPress site by explaining what can be changed in a 15 minute video. He then told him you can do it yourself or I can do for you and in no time Bryan responded. Think quality not quantity, if you really going to provide a high-end service.
(23:44) Run down of all the steps in another example.
From providing a service to selling a digital product – 28:30
Bryan explains how learning how to provide a service effectively overtime may potentially become a system that you have tweaked and then sell as product for others to learn. At first he started providing video services to customers and then he made it into a course to teach others. Then he moved onto list building then he began helping others build their own lists and now he creating a course to do the same. Another course he has in development his how to help people reach 10 thousand email subscribers.
Step 5 Give them a must have Experience for free – 30:31
His example with greyhound dogs was soooo good. Specify a niche area in this case greyhounds training, collect contact info (phone number, email) from people who own greyhounds, create free content eg. a video showing how to properly train greyhounds and share it with them for free. Propose doing it for them because they may not have time to do it themselves.
Final tips – 33:18
Get Built to Sell and be extremely specific in what you want to sell.
Good podcast Bryan really laid out how to go about with a service to sell to customers online. 5 key steps:
Step 1: Identify the problem
Step 2: Re-engineer your solution to that problem into a service
Step 3: Choose ONE person you want to work with.
Step 4: Create a proposal
Step 5: Give away your “Must Have” experience free first
Which seem very straight forward and worthy of trying. He really has a way of influencing you into how easy it is to do with his examples. Well that’s all for today, see you tomorrow.